Marketing Materials Timeline
Welcome to the Marketing Materials Timeline, your guide to effective collaboration with the Paris Group Realty, LLC marketing team. Discover how to seamlessly create standard and custom postcard campaigns, social media strategies, email blasts for new and updated listings, and order thoughtful client care and appreciation items to enhance your client relationships.
Standard Templates & Custom Designs
Postcard campaigns for amplified listings and offerings awareness.
Use the following instructions to submit requests for standard and custom postcard campaigns.
Request Pre-Approved Postcard Campaigns:
- Begin by choosing a standard postcard template that aligns with your marketing campaign.
- Next, fill out the Marketing Request Intake Form comprehensively. This should include all necessary text, images, and your targeted mailing list.
- Send the completed Marketing Request Intake Form to the marketing team via email.
- Once the marketing team receives your request, they will provide you with a proof of the postcard design for your review.
- Thoroughly review the postcard proof. Afterward, provide your approval via email to the marketing team for the estimated cost of both materials and the printing and mailing services.
This streamlined process ensures a smooth and efficient request for pre-approved postcard templates for your marketing campaigns.
Order Custom-Designed Postcard Campaigns:
- Start by filling out the Marketing Request Intake Form, ensuring you include all the necessary elements such as text, images, your mailing list, and any specific instructions.
- Once the Marketing Request Intake Form is complete, submit it to the marketing team.
- The marketing team will review your request and send you an email with estimated costs, including materials, printing, mailing services, and the design fee.
- Upon review of these costs, send an email to the marketing team granting approval for the estimated costs.
- The marketing team will create a custom design based on the information provided in your Marketing Request Intake Form and any special instructions you’ve provided.
- Once your custom postcard proof is complete and provided to you via email from the marketing team, review it thoroughly and provide your written approval via email for its creation and distribution.
You can efficiently initiate and manage your custom postcard campaigns using this straightforward design and distribution process.
- Custom design projects are subject to a flat-rate design fee of $250.
- Major projects require an initial meeting with Claire Paris, our company’s owner and principal broker, to define the project’s scope of work.
- If you require a mailing list for your project, include your request in your Marketing Intake Form and submit it to the Marketing Team
- Project submissions received after 12:00 pm may result in an extension of the postcard distribution timeline by one business day.
Timely and Targeted
Email campaigns for effective promotions of new and updated listings.
Showcase Your Online Presence
Optimize your online presence and gather followers effectively by consistently sharing engaging content.
Learn how to effectively share your listings and engage your audience using the following timeline and steps.
New Listings and Open Houses:
- WEDNESDAY: By 5:00 p.m., inform the Social Media Coordinator of any new listings and open houses.
- WEDNESDAY: Also by 5:00 p.m., submit all media assets (videos, images, etc.), listing details (price, size, etc.), and any special post requests.
- THURSDAY (Optional) – If desired, submit a request to boost a post. The cost will not exceed $40 per post, depending on engagement.
- FRIDAY: Approved new listing and open house posts will be published on Fridays by 5:00 p.m. Other posts will be scheduled for publication on the day and time that best suits audience engagement.
FOSTER LASTING RELATIONSHIPS
Client Care and Appreciation
Strengthen connections with current and past clients through thoughtful gifts and provide prospective buyers and sellers with up-to-date information.
Explore our client gift options, presentation packets, and special requests. Make a lasting impression and tailor your offerings to your clients’ needs.
- Buyer Closing Gift Bag – $125
- Seller Closing Gift Bag – $125
- Local Investor Gift – $100 (Restaurant Gift Card)
- Out of Town Seller Gift – $75 (VISA Gift Card)
- Seller Packets – $100 (Quantity – 10)
- Buyer Packets – $100 (Quantity – 10)
- Presentation Folders – $3.50 (PGR Branded)
The following items can be purchased upon special request for events. Deadline to submit a request to our Client Care Specialist is (2) business days prior to the event. Availability, cost, and turn-around time will vary.
Client Pop-By Gifts
- Spring Succulents – $25
- Summer Sparklers – $25
- Holiday Cava – $35
- Anniversary Cava – $35
- Fall Pumpkins – $20
- Birthday Cards – $7
- Anniversary Letters – $7
- Winter Holiday Cards – $7
- Monthly Buffini Mailers – $7
- Tax Letters with HUD Info – $7
- $4 – $6 (availability is subject to change)
Wine and Charcuterie Gift Basket
- $150 (inventory is subject to change)